# Ghaida Zahran People-focused designer - Email: hello@ghaidazahran.com - LinkedIn: https://www.linkedin.com/in/ghaidazahran - Website: https://www.ghaidazahran.com - Updated: July 2026 ## Summary With over 15 years of experience, I've led design for products reaching hundreds of millions of people; from Netflix's global growth surfaces and large-scale enterprise platform to Roblox's social experiences. I believe design is a vehicle for asking better questions, not a deliverable factory. Curiosity, play, and healthy dissent drive everything I do. ## Experience ### Mural | Distinguished Product Designer, Next Generation 2026 - present - Led AI adoption for the design and cross-functional team, defining processes, creating shared resources, and hosting team AI skillshares - Created resources for designing with AI, including a prototyping harness for facilitating remote user testing, presentation tooling, and a wireframing framework - Created an AI-powered rapid research and development approach to identify and test opportunities quickly, reducing risk and improving velocity - Designed and shipped a 0-1 desktop app entirely with vibecoding - Worked with product to define product strategy, OKRs, and roadmap for a new product offering - Worked directly with C-suite leaders to define company-wide product strategy and vision ### Roblox | Product Design Lead, Social 2025 - 2026 - Led design on the transformative 0-1 Roblox Moments initiative, delivering designs that raised the level of craft while working within the unique constraints of Roblox's Lua-based platform - Led design and product for a universal on- and off-platform sharing system to drive growth and engagement - Drove a higher bar for quality on the design team by introducing improvements to design practices, review processes, and deliverables, and by presenting talks on design topics to the organization - Coached senior designers and interns through complex product problems and managing stakeholders - Drove a systems-thinking approach to product design to establish unified, repeatable patterns for the team's solutions ### Netflix | Product Design Manager, Promo Media & Martech 2023 - 2024 - Led a team of 4 senior designers working across two different organizations to design a strategy, planning, production, and distribution ecosystem for assets used to promote Netflix on and off the service - Collaborated with cross-functional leaders to define product strategy and vision - Worked across organizations to influence and define generative AI strategy for promotional assets ### Netflix | Product Design Manager, Globalization 2021 - 2022 - Coached a diverse team of designers through navigating a complex space with numerous stakeholders - Defined product strategy with partners across organizational and geographical boundaries - Advocated for the team within an increasingly sophisticated and complex design organization - Created multiple 0-1 products to grow audience reach and Netflix sign-ups around the globe ### Netflix | Product Design Lead, Partnerships & Payments 2017 - 2021 - Coached a team of designers, prototypers, and UX writers through solving complex problems for customers - Defined design strategy for key partner products - Evangelized design strategy with cross-functional stakeholders, including C-suite executives ### Netflix | Product Designer, Content Platform 2016 - 2017 - Designed content acquisition and localization software - Established the practice of using the System Usability Scale to help the team measure the impact of design improvements on the business - Designed efficiencies into subtitle authoring, reducing subtitle authoring time from days to hours - Rethought the asset ordering and acquisition flows to be more automated and efficient ### Change.org | Product Designer, Revenue 2015 - 2016 - Worked closely with product managers and engineers to design and develop new features, and iterated on existing ones through experimentation ### ZURB | Product Design Lead 2012 - 2015 - Led design projects for clients, coached designers through design thinking methods, and collaborated with engineers on ZURB's flagship product ### Various agencies, Jeddah, Saudi Arabia | Interaction Designer 2008 - 2012 - Designed web apps and sites for clients of 3 brand agencies in Saudi Arabia, including a self-founded studio, at the time Saudi Arabia's only human-centered UX design studio ## Skills - Product strategy and vision - 0-1 product design - Design leadership and coaching - Designing with AI - AI-assisted prototyping and vibecoding - Design systems - Systems thinking - Remote user testing and usability measurement (SUS) - Experimentation and iterative design - Executive and cross-functional collaboration - Globalization and localization ## Education - UC Berkeley, Haas School of Business: MBA, 2022 - Savannah College of Art and Design: Interactive Design and Game Development (didn't graduate, fun story, ask me about it) - Dar Al-Hekma University: BA in Graphic Design, 2008 --- Case studies and selected work: https://www.ghaidazahran.com/work/ Designed version of this resume: https://www.ghaidazahran.com/resume/