case studies

selected work

Netflix bundles plan selection screen

unlocking the revenue potential of Netflix bundles

i introduced a plan selection screen into the bundle sign-up flow, improving upgrade rates and revenue for millions of global members.

Role
Design Lead
Company
Netflix
Emdy app icon

Emdy: an open source markdown reader

i built an open source macos app for reading the .md files claude keeps generating, because every tool i had was built for writing them.

Role
Designer & Engineer
Type
Personal project
AI-assisted prototype value vs effort chart

design skills for AI

i built a set of open-source design agents that encode my entire approach to product design, from strategy through engineering handoff.

ChadGPT landing page

a fully functional AI bro named ChadGPT

i built a satirical AI product — a fully functional chatbot with a landing page polished enough to pass as a real startup.

Role
Everything
Type
Personal project