case studies

selected work

ChadGPT landing page

a fully functional AI bro named ChadGPT

i built a satirical AI product — a fully functional chatbot with a landing page polished enough to pass as a real startup.

Role
Everything
Type
Personal project
AI-assisted prototype value vs effort chart

design skills for AI

i built a set of open-source design agents that encode my entire approach to product design, from strategy through engineering handoff.

Netflix bundles plan selection screen

unlocking the revenue potential of netflix bundles

i introduced a plan selection screen into the bundle sign-up flow, improving upgrade rates and revenue for millions of global members.

Role
Design Lead
Company
Netflix