case studies
selected work
Re-imagining subtitle creation at Netflix scale i led the design of an in-house subtitle authoring suite that cut a typical episode's turnaround from two days to two hours. CASE STUDY Intent: Creating an AI skills framework for UX design and strategy Intent — an AI skills framework for UX design and strategy. PERSONAL PROJECT Emdy: an open source markdown reader i built an open source macos app for reading the .md files claude keeps generating, because every tool i had was built for writing them. PERSONAL PROJECT Unlocking the revenue potential of Netflix Bundles i introduced a plan selection screen into the bundle sign-up flow, improving upgrade rates and revenue for millions of global members. CASE STUDY Say Less — vent to a bot instead of your ex a joke site for the moment you're about to text someone you shouldn't. vent to a chatbot that mirrors the chaos right back. PLAYGROUND A fully functional AI bro named ChadGPT i built a satirical AI product — a fully functional chatbot with a landing page polished enough to pass as a real startup. PLAYGROUND