ghaida zahran

Distinguished Product Designer, Next Generation

• Led AI adoption for the design and cross-functional team, defining processes, creating shared resources, and hosting team AI skillshares
• Created resources for designing with AI, including a prototyping harness for facilitating remote user testing, presentation tooling, and a wireframing framework
• Created an AI-powered rapid research and development approach to identify and test opportunities quickly, reducing risk and improving velocity
• Designed and shipped a 0-1 desktop app entirely with vibecoding
• Worked with product to define product strategy, OKRs, and roadmap for a new product offering
• Worked directly with C-suite leaders to define company-wide product strategy and vision

Product Design Lead, Social

• Led design on the transformative 0-1 Roblox Moments initiative, delivering designs that raised the level of craft while working within the unique constraints of Roblox's Lua-based platform
• Led design and product for a universal on- and off-platform sharing system to drive growth and engagement
• Drove a higher bar for quality on the design team by introducing improvements to design practices, review processes, and deliverables, and by presenting talks on design topics to the organization
• Coached senior designers and interns through complex product problems and managing stakeholders
• Drove a systems-thinking approach to product design to establish unified, repeatable patterns for the team's solutions

Product Design Manager, Promo Media & Martech

• Led a team of 4 senior designers working across two different organizations to design a strategy, planning, production, and distribution ecosystem for assets used to promote Netflix on and off the service
• Collaborated with cross-functional leaders to define product strategy and vision
• Worked across organizations to influence and define generative AI strategy for promotional assets

Product Design Manager, Globalization

• Coached a diverse team of designers through navigating a complex space with numerous stakeholders
• Defined product strategy with partners across organizational and geographical boundaries
• Advocated for the team within an increasingly sophisticated and complex design organization
• Created multiple 0-1 products to grow audience reach and Netflix sign-ups around the globe

Product Design Lead, Partnerships & Payments

• Coached a team of designers, prototypers, and UX writers through solving complex problems for customers
• Defined design strategy for key partner products
• Evangelized design strategy with cross-functional stakeholders, including C-suite executives

Product Designer, Content Platform

• Designed content acquisition and localization software
• Established the practice of using the System Usability Scale to help the team measure the impact of design improvements on the business
• Designed efficiencies into subtitle authoring, reducing subtitle authoring time from days to hours
• Rethought the asset ordering and acquisition flows to be more automated and efficient

Product Designer, Revenue

• Worked closely with product managers and engineers to design and develop new features, and iterated on existing ones through experimentation

Product Design Lead

• Led design projects for clients, coached designers through design thinking methods, and collaborated with engineers on ZURB's flagship product

Interaction Designer

• Designed web apps and sites for clients of 3 brand agencies in Saudi Arabia, including a self-founded studio, at the time Saudi Arabia's only human-centered UX design studio